Guide To Marketing Content Planner: The Intermediate Guide Towards Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners are responsible for defining a vision for content creation publication, distribution and publication. They are also responsible for tracking and assessing the effectiveness of strategies.

This kind of content informs the audience about the services and products offered by the company. It also assists the audience to solve issues and meet their requirements.

A marketing content planner could be a spreadsheet or a third-party tool. The difference lies in how you utilize it.

1. Set Your Goals

The famous quote, frequently credited to Benjamin Franklin although perhaps never said by him, is the truth: "If you fail to plan, you will fail." Structure, workflow efficiency and clear communication are necessary to transform a strategic plan into a successful content marketing engine.

Setting goals is one of the most important steps to take in this process. You can begin with high-level goals for your business or make use of the SMART Framework to make them more specific. It's also a good time to look over your current content goals to ensure they are still in the context of your current strategy.

Being aware of your goals will also help you monitor how well each piece of content performs. This will help you determine the areas that are working and what needs improvement, allowing you to make necessary adjustments and improve your overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your users.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, effective and engaging. This can be accomplished by conducting research to determine the characteristics of your ideal customers personas. This can be done by using surveys, data analysis and other methods to gather details about your customers.

Then, you can use the results of your research to identify the kinds of content that are most effective for you and your business. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've identified which formats are most efficient, you can begin creating your content strategy.

A tool for planning content can assist you in tracking your marketing goals and ensure that the appropriate people are working on the appropriate projects. It can also increase productivity by helping teams remain focused on what's important and avoiding distractions. CopyPress provides a free Content Analysis Report that you can use today.

3. Identify Your Ideal Platforms

It is crucial to tailor your content to the platform you prefer. Instagram users want aesthetically pleasing visuals, while TikTok users enjoy stylish short-form videos. Conducting some market research can help you identify your target audience and their preferred platforms.

An effective marketing content planner will outline all the steps needed to convert your ideas into a finished asset. It will provide you with the framework you need to meet your goals and ensure that everyone on your team is in agreement.

Content planning tools such as Monday and Kapost can help you with this. They let you create tasks and assign them to others, collaborate and monitor their progress in a single dashboard. There are other more advanced tools, like Wrike, that provide drop-down menus that include a table with actionable items, a message board, and a project-wide timeline. Both come with a no-cost version, as well as more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

If you're a single influencer or a large marketing team, a planner for content can help you organize your ideas and ensures everyone is on the same page. It's also a great way to manage content for long lead-time projects like quarterly or annual campaigns.

A good content planner can aid you in determining what kinds of content you should create and the best way to create them. This includes determining the format your content marketing funnel should be in, such as blog posts, infographics, case studies, podcasts, or social media press releases. It should also include a timetable for when these pieces should be produced and published.

You should also be keeping track of metrics related to your goals for content marketing such as engagement and traffic. This will help you evaluate your results and make necessary changes. Ahrefs is a great tool to help you determine what is working and what is content marketing isn't. It can also provide you with insight into the performance of your competitors.

5. Determine the goals of your content

If you have clear content objectives, it will assist your team to keep on track to meet their goals. It doesn't matter if it's increasing the number of visitors to your website by updating blog articles or increasing customer retention by hosting webinars, having clear objectives will help you achieve your goals in marketing content.

A good content planner will help you define your objectives by laying out an organized workflow and allowing for collaboration. It can also include tools like image-generation software text-to-image prompts, and social management apps to simplify the process.

A marketing content strategy content planner will assist you in identifying your performance metrics, key performance indicators (KPIs) and other crucial factors. This will enable you to evaluate the effectiveness of your content and make adjustments to improve your marketing campaign. Bounce rate, website traffic, and social media shares are examples of metrics that are quantifiable. These metrics should be tracked throughout the lifecycle of your content including production, publication and distribution.

6. Identify Your Resources

If you lack the resources to implement your content strategy, it's ineffective. When planning, ensure that you have enough funds to accomplish the tasks you've outlined. This could include salary or team payments and production costs for the web space and materials, and paid marketing tactics.

Once you've got the budget in place, you can start assigning tasks to different people. You could assign different members of your staff to conduct keyword research, copywriting and editing as well as design. You can also employ a tool like Sprout to ease the process of scheduling content across various platforms and channels.

You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library that can simplify managing assets and reduce time in the process of creating.

7. Find your Key Performance Indicators

If you're going to spend lots of time creating content, it's crucial that your marketing strategy content efforts pay off. Identifying and tracking the right key performance indicators can help you determine the effectiveness of your content and boost your results over time.

For instance for a return customers is a popular KPI employed by content marketers. This metric is used to assess how well your content is converting customers to you and to identify areas for improvement in future campaigns.

In addition, it is crucial to determine the type of content you'd like create based on your objectives and the audience. This could include blog posts videos, infographics, or posts on social media. Once you've identified these different formats of content, you need to create a plan that includes frequency and distribution methods for each. This will ensure that your content is noticed by the right people at the best times.

8. Find Your Tracking Methods

A marketing content planner is a valuable tool for any business looking to improve their marketing efforts. It helps you keep in mind your goals, audience and resources while allowing you to assess how effective your strategy is over time.

A social media content calendar can help you determine the time when your posts are scheduled to go live, which will help ensure that your content is released regularly. You can also prepare for holidays and events that could affect your followers.

A keyword content strategy is an excellent tool to optimize your SEO strategies. It will allow you to identify the right keywords for your content, which can boost your search engine ranking and visibility. It will also allow you to measure the effectiveness of your content strategy based on keywords over time.

9. Identify Your Measurements

Your marketing plan should help you determine which metrics are the most important for each piece, regardless of whether you structure your content according to the theme or keywords. This will allow you to assess the effectiveness of your content to keep improving it. A cloud-based marketing content planner, like Optimizely CMP can aid in managing collaboration among team members and create reports that can be useful in making future decisions regarding content planning.