Is Marketing Content Just As Important As Everyone Says?

Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It provides fresh ideas and insights to help people to solve their problems.

The best marketing content is entertaining, whether it's an eye-catching video or a precise white paper. It provides value to its viewers and achieves its branding objectives. These eight examples of branded content that work can be a great way to learn.

Blog Posts

Blog posts are a very popular type of content marketer for marketing that businesses employ to share their thoughts, thoughts and stories on their website. They can be educational or cover any topic. They may include images, videos or even audio to enhance the quality of the content and enhance on-page search engine optimization (SEO).

Creating high-quality blog posts starts by conducting market research to uncover and confirm a few key pieces of information about your target audience. Once you have a clear understanding of your audience's preferences and interests you can begin brainstorming and writing.

Blog posts can be classified into several categories, including how-tos infographics and listicles. These types of blog posts ensure that your website is brimming with variety and provides the value your audience expects.

For instance, a how-to post can teach your audience an entirely new technique and help them solve any issue they're facing, making it a valuable piece of marketing content that will keep your audience entertained. A curate collection is a specific kind of blog post that provides several actual examples to prove an idea. This type of post can be used to market a brand and increase credibility.

Case Studies

Case studies aren't as sexy as blog post that is viral, but they can be one of the most effective marketing content pieces you can create. They're great for showcasing your skills and establishing trust with potential customers. A case study that is well-written can help your audience solve a particular problem by demonstrating how the product or service helped a prior customer with the same issue.

You can employ a variety of content formats to make your case studies more engaging such as infographics and videos. Be cautious not to make your case studies into ads because this could damage the credibility of your business. Create a resource that will encourage and motivate your readers.

You can also make use of case studies to show testimonials from clients and user-generated content. This increases trust and makes your website more credible. UGC is most efficient when it is supported by data.

White Papers

Unlike blogs and feature articles white papers are generally long-form and provide a greater depth of research and information. B2B businesses use them to show thought leadership or to provide an unique perspective to help readers make purchasing decisions, learn more in the field, or to solve business issues.

Because of their high level of content that is in-depth They are an excellent way to build trust with readers who are not experts and establishing companies as a trusted source of knowledge. They can also assist potential customers to move through the sales funnel.

White papers can be found in a variety of styles however they are most effective when they are tailored for specific groups. Everything from the tone to the distribution strategy should be crafted towards your ideal reader.

White papers typically share research findings, but they can easily get lost in theory without giving readers practical applications. Backgrounders and problem-solution papers should contain some sort of success stories to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They allow readers to filter charts and data tables to focus on the information they want, making it easier for them to comprehend the high-level content and traverse the sales funnel.

Videos

Videos are a great way to engage your audience. They are also an excellent method of marketing in a dynamic, interactive manner. They're great to capture the attention of your customers, as well as communicating complicated concepts easily.

Tutorials, instructional videos and demonstrations are some of the most popular video types. These videos are meant to educate your customers on your products and increase their loyalty.

These videos can be used to showcase the expertise of your industry and can be used for an article for your blog or in a sales presentation. They can be a fantastic method of connecting with your audience, especially when they relate to current events or trends.

You can leverage testimonials to build confidence in your brand and inspire new prospects. Customers can request to make a video of their experience with your product or organize an AMA session on Reddit. You can also make screen share videos and how-to videos that are focused on specific issues. For instance, if have an e-commerce platform that assists small to medium businesses manage their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials can be used as social proof that helps people feel more confident about a company. They can be in text or video format and are a powerful tool to increase sales and improve a business's online image.

Testimonial content marketing trends is effective because it focuses on the needs of the customer and how a product or services solved their issues. It also provides credibility to the company since it demonstrates other people have used the product.

If you decide to use testimonials, make sure to include a name, title and the company to improve their credibility. It is also essential to make the testimonials as personal as possible by using the face of a person. This can also help to create an emotional bond between the customer and the brand.

While some businesses choose to have a separate testimonials page and incorporate them into other pages on your website. For example, if a testimonial mentions the product in question it can be displayed on the product's check-out page. This will stop a testimonials section from being visited less than other pages, while still giving the same social evidence.

Interactive Landing Pages

Utilizing interactive elements on landing pages boosts the engagement of visitors on average. This type of content marketing trends will assist you in reaching your goal of converting visitors to leads. Interactive pages are more enjoyable than static pages with the typical signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the customer entertained. The landing page also has an easy form with several options to sign up, reducing the conversion path even further.

Another example of a landing page that is interactive is this one from TransferWise, a money-transfer service. The first page uses real-world examples and social evidence to convince potential clients that the service is worth the investment. The second screen lets customers to fill out an easy form to find out more about the service's capabilities.

For B2B marketers who sell high-end products landing pages are an opportunity to build a list of leads. You can offer a free eBook, webinar, free trial or other content to entice your audience to sign up for their contact information.

Headache Trackers

At the consideration stage, which is when a customer has identified the issue and is researching solutions, content should educate consumers about headache triggers and remedies. Infographics that give information on the causes of headaches, or white papers that present exclusive research on headache cures are some examples. White papers typically require users to supply their email address to gain access. This builds confidence and credibility for the brand among potential customers. Minen states that headache trackers, apps that allow users to track their stress levels and food intake, can be beneficial for the consideration stage. Minen warns users to be cautious when drawing conclusions based on the tracking data. It could not reflect the true nature of triggers for headaches.