Guide To Marketing Content Planner: The Intermediate Guide To Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners develop a strategy for the creation of content, publication, and distribution. They are also responsible to monitor and evaluate the effectiveness of a plan.

This kind of content informs viewers about the products and services offered by the company. It also helps the audience solve problems and meet their requirements.

A marketing content strategy marketing planner can be a spreadsheet or a third-party tool. The difference lies in how you use it.

1. Set Your Goals

Benjamin Franklin's famous quote "If you don't plan, you are planning for failure" is true. The structure, efficiency of workflow and clear communication are necessary to transform a strategic vision into a successful content marketing engine.

One of the most critical actions in this process is to identify your goals. Start with the high-level business goals or the SMART framework to make them more specific and attainable. It's also a good idea to review your current content goals to ensure they're still in the context of your current strategy.

A clear understanding of your goals will help you monitor how well each piece of content performs. This will allow you to determine the areas that are working and what needs improvement, allowing you to make the necessary adjustments and improve the overall performance. This will ensure that you are reaching your overall goals and delivering quality b2b content marketing agency to your viewers.

2. Identify Your Audience

Knowing your audience will help you create content that's relevant, effective and engaging. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be accomplished through surveys, data analysis and other methods of collecting data about your customers.

You can then apply the results of your research to determine the content types that will be most effective for you and your company. This could include everything from blog posts, podcasts, social media posts, and webinars. Once you've identified the most effective formats you can begin drafting your strategy for content.

A tool for content planning can assist you in tracking your marketing goals and make sure that the most qualified people are working on the right projects. It can also boost productivity by helping teams focus on the most important things and staying clear of distractions. CopyPress provides a no-cost Content Analysis Report that you can use today.

3. Identify Your Ideal Platforms

When creating digital content, it's crucial to tailor it to your preferred platform. Instagram users are looking for visually appealing content, whereas TikTok viewers enjoy short, fashionable videos. You can discover the platforms that your audience prefers through conducting market research.

An effective marketing content planner will outline all the steps needed to turn your ideas into a finished asset. It will provide a framework to help you achieve your objectives and ensure that everyone in your team is on the same team.

Content planning tools like Monday and Kapost can help you with this. They let you create tasks and assign them to others, collaborate and monitor their progress on a single dashboard. There are other more sophisticated tools, such as Wrike, which offer drop-down menus that include tables with actionable items as well as a message board and an overall project timeline. Both offer a free version as well as more comprehensive subscriptions in case your team requires more advanced features.

4. Find Your Content Types

A content planner is a fantastic tool for any person, whether you're an individual influencer or as part of a team of marketers in a large enterprise. It helps you stay organized and ensures everyone is on the same page. It's also a great method to manage content for long lead-time projects like quarterly or annual campaigns.

A well-designed content plan will assist you in determining the kinds of content that must be produced and how they should be executed. This includes determining the format your content should be in like blog posts, infographics case studies, podcasts or social media press releases. This should include a schedule of the date these pieces will be created and published.

You should also monitor the results of your content marketing goals such as traffic and engagement. This will let you examine your results and make necessary adjustments. Using a program like Ahrefs can help you see what is content marketing's working and what's not. It can also provide you with insight into the performance of your competitors.

5. Determine the goals of your content

When you have clear content objectives your team will keep track of their progress and ensure that they're achieving their goals. If it's increasing traffic to SEO by rewriting blog posts or increasing customer retention by organizing webinars, having clear objectives will help you achieve your goals for content marketing.

A good content planner can help you define your objectives by laying out an organized workflow and allowing collaboration. It can also incorporate tools like image-generation software prompts for text-to-image and social management software to streamline the process.

A marketing content planner will assist you in identifying your key performance indicators (KPIs) and other crucial factors. This will allow you to monitor your content marketing strategies's effectiveness and make adjustments to improve your marketing campaign. Bounce rate as well as website traffic and social media shares are all examples of metrics that are quantifiable. These metrics should be tracked throughout the lifecycle of your content including publication, production and distribution.

6. Identify Your Resources

A successful content strategy is useless without the resources to make it happen. When planning, ensure that you have enough money to accomplish the tasks you've laid out. This can include team or salary payments, production costs including web space, marketing tactics.

Once you have the budget in place, you can begin assigning responsibilities to each task. You can assign different employees to do keyword research, copywriting and editing, or design. Alternately, Sprout can be used to automate the process of scheduling your content across multiple platforms.

You can connect your social media accounts using the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that streamlines asset management and saves time during the process of creating.

7. Identify your Key Performance Indicators

It's important to ensure that your marketing efforts are worthwhile if you're planning to spend a lot time creating content. You can improve your results by tracking and identifying the most important performance indicators.

For instance, a typical KPI for content marketers is the number of return customers. This metric can be used to assess how well your content converts customers and to identify areas to improve your future campaigns.

Additionally, it's crucial to decide on the type of content you want to create based on your objectives and your target audience. This could include blog posts videos, infographics, or social media posts. Once you've identified these different formats of content, you need to devise a plan that includes the frequency and distribution method for each. This will ensure that your content is being seen by the most relevant people at the appropriate times.

8. Identify Your Methods of Tracking

A marketing content planner is a valuable tool for any business seeking to improve their marketing efforts. It helps you keep in mind your marketing goals as well as your audience and your resources, while giving you the ability to assess the effectiveness of your strategy over time.

A social media content calendar can help you determine when your posts are due to go live, which will help ensure that your content is posted consistently. It also lets you prepare for occasions or holidays that could affect your audience's engagement.

A keyword content strategy is a great tool to optimize your SEO strategies. It can help you identify the right keywords for your content, which will increase your search engine rankings and visibility. It will also help you determine the effectiveness of your keyword content strategy over time.

9. Determine Your Measurements

No matter if you decide to organize your content by keywords or themes the marketing plan you create will help you identify the most important metrics for each piece. This will allow you to assess the effectiveness of your content to continue to improve it. A cloud-based marketing content planner, like Optimizely CMP can make it easier to manage collaboration among team members and create reports that can be useful in making future content planning decisions.