10 Things That Your Family Teach You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a method to let potential customers learn more about your company, find solutions to their problems, and become confident in purchasing from you. Different types of content marketing b2b are more effective in each phase of the funnel.

Infographics, videos and checklists are effective at attracting attention, generating leads and keeping readers engaged. Gated content, like guides and templates, also performs well at this stage.

Awareness

At this point, consumers know that your brand exists. They are also aware of the solutions you offer. This stage is where content is created to educate and inform potential customers about the challenges your solution addresses as well as its differences from competitors.

To understand your content gaps at this point, think about the types of keywords that your customers use to browse on the internet. Using keyword research, you can find the terms your target audience is searching for that suggest a need for your product or service. This information can then be used to create an editorial calendar and figure out the content pieces that will be targeted at those specific terms.

Additionally producing content for this part of the funnel can help to build brand loyalty with customers. If your customers are more informed about your brand, they will have greater confidence in your ability to solve their issues. This results in higher conversion rates, be it subscriptions to newsletters, purchases or clickthroughs to your site.

A well-executed strategy for content can also assist in closing this conversion gap. If, for example, you find that most of your content marketing tools is targeted at raising awareness, but nothing influence customers to make a purchase decision, then you could increase the amount you spend on marketing campaigns that target middle-funnel keyword phrases.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook let you interact with your customers directly, giving you the opportunity to show your commitment to customer service. This can include everything from retweeting positive reviews to promoting special deals.

You can also use content that already exists to push buyers down the funnel, like case studies or blog posts. For instance, if write a blog post explaining how your product is superior than a competitor's and you want to post it on social networks and ask readers to subscribe to your mailing list to receive more information. You can also encourage a conversion at this point by asking your customers to include your name in their social media posts after using your product. This will encourage other people to do the same and spread the word about the brand.

Then there is the consideration

A good content marketing strategy incorporates various types of content to engage customers at every stage of the funnel. Brand awareness campaigns, for instance could include ad copy as well as blog posts and infographics addressing the most common issues and objections. These pieces of content can be shared via email and social media to increase organic traffic.

As consumers move through the consideration phase, they begin looking for specific features of the product which will assist them in making the purchase decision. This phase is a great time to make use of FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags for your industry to find questions that your audience is asking. Then, you can write answers to these questions and include them in your content funnel map.

In this phase, it's crucial to provide a clear proposition of value that demonstrates how your product or services can solve their issues and make them more cash. This content should also highlight the uniqueness of your brand when compared to that of your competitors.

This is a straightforward stage to gauge since the consumer is making a decision to buy. Consider metrics like conversion rate, payment numbers and click-through rate to determine if your efforts are working.

When consumers reach the point of advocacy your brand is becoming increasingly important to them. They will be sharing your content with their friends because they feel so passionate about it. This is a great method to increase the number of people who follow your brand. You'll need to develop content that is inspiring people to share it instead of just focusing on engagement metrics. Use Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you a much more accurate view of your influence.

Decision

The majority of people are looking for information in the decision-making process that confirms the purchase and describes how to make use of the product. At this stage they want to be certain that the product will solve their issue and justify the purchase. At this stage it is essential to provide high-quality content, like product guides, case study videos, and customer success tales, is essential. Your customers also want to be capable of asking questions and receive answers from your support team. It is a great way to delight your customers and to encourage them to by sharing their experiences.

At this stage you're hoping that the customer will become a brand ambassador and will recommend your product to their colleagues and friends. To convert these advocates into raving customers, you will have to provide them with valuable information that will help them gain the most value from your product or service. You can do this by creating personalised newsletters, tutorial video, free trial offers and loyalty programs.

It's time to begin focusing on retention after your audience has changed from leads to paying customers. The conventional content marketing funnel models tend to treat revenue as the end of the journey, however it is important to remember that consumers continue to engage with brands after they've made a purchase. For this reason, it's essential to redefine the funnel as a loop model, rather than a static structure that concludes with revenue.

While traditional funnels for content marketing can help you develop your strategy but they don't take into account the complexities of the buyer journey. Reimagining the content marketing funnel as circular models will assist you in creating an overall strategy. You can create content that engages your audience and drives conversions by planning for each phase of the process. You can then use the data from conversions to improve and test your strategy. Are you ready to experience the impact that this strategy can make to your company? Contact us today to request a free Content marketing playbook!

Retention

A funnel for marketing content can be a powerful instrument to aid brands in planning, execute and measure their strategy. It can also help them identify the areas where they are lacking in their strategy. If a company has a lot of content that is geared towards generating the public's attention but only few pieces aimed at the middle of funnel, it needs to create content specifically for this stage.

Utilize tools such as Ahrefs that look at the average time on a page and bounce rates of each piece to determine how targeted your content marketing b2b is. The higher these numbers are, the more effective your content is.

It's important to keep up-to-date and relevant the content you write to ensure that you are at the top of your funnel. This will keep your audience interested in your brand, its products and services. The best method to accomplish this is by creating new content that is focused on specific keywords, addresses questions that are likely being searched by your audience and includes the most recent information on your business or product.

As your audience enters the MOFU stage they'll want more detailed information about your product or service as and ways to resolve their problems. In this moment, it's important to build trust by providing honest reviews and demonstrating the value.

The final stage of the content marketing funnel is where your audience will make a purchase decision. This is usually done through gated content that requires an email address or other type of registration to gain access. The purpose of this content is to turn the awareness and engagement that you've cultivated at the top of your content marketing funnel into leads that are qualified for your sales team to follow up with.

While customer retention is largely in the hands of your support and sales teams, you can be a part of the journeys of your customers your brand by creating content that delights customers throughout the entire marketing funnel. This could include useful resources, behind-the scenes information and special promotions that only your target audience will be able to access. If you can build trust with your customers, they'll serve as authentic advocates for your product and naturally reduce your sales cycle time.