A Handbook For Marketing Content From Start To Finish

Marketing Content Examples For B2B Businesses

The best marketing digital content marketing resonates with customers on an emotional level. It offers fresh ideas and insights that can help people to solve their problems.

It doesn't matter if it's a captivating video or an in-depth white paper, the top marketing content provides value for the audience and meets its branding goals. Learn from these eight brand-name examples of content that are done right:.

Blog Posts

Blog posts are a great way for companies to share their thoughts, experiences and stories. They can be about any subject or question and are typically educational in nature. They may include polls, audio, video, or images to make the content more interesting. This improves the on-page SEO (search engine optimization).

The process of creating blog posts that are high-quality begins with conducting market research in order to uncover and confirm a few key pieces of information about your readers. Once you have a good understanding of your audience you can begin brainstorming ideas and writing.

Blog posts can be classified into various categories, such as how-tos, listsicles, and infographics. These types of blog posts ensure that your website is full of variety and offers the value your audience expects.

A blog post on how-to what is content in marketing a good example. It can teach your audience new skills and help them solve an issue. This makes it an essential piece of content for marketing that keeps your audience interested. A collected collection is a particular type of listicle blog post that includes several actual examples to prove a point. This type of blog post could also be utilized as a tool for marketing to increase the credibility and visibility of a brand.

Case Studies

Case studies might not be as thrilling as a viral post, but they are still one of the most powerful marketing tools you can come up with. They are excellent for showcasing your expertise and building trust with potential customers. A well-written case study can help your audience solve a particular problem by demonstrating how your product or service helped a previous customer with the same issue.

You can utilize a variety of content formats to make your case studies more engaging with infographics and videos. Be cautious not to make your case studies into advertisements because this could damage the credibility of your business. Make sure you create an educational resource that can encourage and motivate your readers.

You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This increases trust and makes your website more credible. UGC is most effective when it is supported by data.

White Papers

Unlike blogs and feature articles, white papers are typically long-form and offer a deeper knowledge and depth of research. B2B companies use them to demonstrate thought leadership or provide unique perspectives to help customers make buying decisions, learn more about an industry, or resolve issues for their business.

They are an excellent tool for building trust among casual readers, and positioning businesses as experts in their field. They also aid in guiding potential customers through the sales funnel.

White papers can come in various styles but the most effective ones are designed to specific groups. Everything from the tone to distribution strategy should be crafted to the reader you want to attract.

White papers usually contain research findings, but it's not difficult for them to stray into the realm of theory without giving readers practical applications. To avoid this, backgrounders and solution-oriented white papers should include some sort of success story to keep readers interested. Additionally interactive designs are becoming popular in white papers. They allow readers to filter charts and tables to concentrate on the information they are looking for which makes it easier for them to digest the information at a high level and traverse the sales funnel.

Videos

Videos are a great method of communicating with your customers and are an excellent tool to market your company in a dynamic and engaging manner. They are perfect for capturing your audience's attention and also presenting complex concepts with ease.

Tutorials, instructional videos and demonstrations are a few of the most well-known video types. These videos are created to help customers understand about your products and services, as well as to increase the loyalty of your customers.

These videos can be used to highlight the expertise of your industry and can be used as a blog post, or in an sales presentation. These videos can be an excellent tool to connect with your target audience. Particularly if they are relevant and are connected to current events or movements.

When you're releasing a animated explainer video or hosting a live Q&A testimonials are a simple way to build brand trust and encourage potential customers to buy your product. You can ask your current customers to share their experiences with your brand or jump on Reddit and hold an AMA (Ask Me Anything) session. You can also make screen share videos or how-to videos titled around specific pain points. For example, if you have an e-commerce platform that assists small to medium businesses manage their online store, you can title your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.

Testimonials

Testimonials can be used as social proof to help people feel more confident about a company. They can be utilized in video or text format, and they are a great way to boost sales and improve the image of a business online.

Testimonial content is useful because it focuses attention on the needs of the customer and how a product or services solved their issues. It also provides credibility to the company because it shows others who have had the benefit of the product.

If you choose to use testimonials, be sure to include a name, title and company as this will help to improve their credibility. Make the testimonials as personalized as you can by adding an image of the person who wrote them. This will also help in creating an emotional bond between customer and brand.

While some businesses prefer to have a separate testimonials page and add them to other pages on the website. If a testimonial refers to an item, for example it could be displayed in the relevant product page or checkout page. This method will ensure that the testimonials page from being visited less frequently than other pages and it will still give the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages can increase the level of engagement of visitors. This type of saas content marketing company will aid you in achieving your goal of converting website visitors into leads. Interactive pages are more enjoyable than static pages that have the standard sign-up form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs a playful approach to communicate its product's benefits while keeping the visitor engaged. The page also includes a simple form with multiple options for registering, which shortens the conversion process even more.

This interactive landing page by TransferWise is another example. The first screen offers real-life success stories and social proof to convince prospective customers that the service is worthwhile, then allows them to fill out a short form to learn more about how the service functions.

A landing page is an effective option for B2B marketers to build a list. In exchange for contact information you could offer a webinar or eBook or free trials, or other content that could draw people to sign up.

Headache Trackers

At the point of consideration, which is when the customer has identified the issue and is looking for solutions, content should inform users about headache triggers and remedies. Infographics that provide data on the causes of headaches, or white papers that provide proprietary research on headache remedies are a few examples. White papers usually require users to supply their email address as a condition of access. This helps build confidence and credibility for the brand with prospective customers. Minen states that headache trackers, apps that allow users to track their stress levels and food intake, could be beneficial during the research stage. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It might not be a true reflection of headache triggers.