Marketing Content Tips That Will Change Your Life

Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It offers fresh ideas and insights that can help people to solve their problems.

If it's a compelling video or an in-depth white paper, the most effective marketing content offers value to its viewers and achieves its branding goals. These eight examples of branded content that is effective are a great way to learn.

Blog Posts

Blog posts are a very popular kind of marketing content that companies use to share insights or thoughts on their websites. They can be educational or cover any topic. They can include videos, images or even audio to make the content more engaging and enhance on-page search engine optimization (SEO).

Writing blog posts of high-quality starts with conducting market research in order to uncover and confirm a few key pieces of information about your readers. Once you have an understanding of your audience you can begin brainstorming and writing.

Common kinds of blog posts include how-to posts, listicles as well as infographics and curated collections. These types of blog posts will ensure that your website is filled with variety and has the quality your visitors expect from you.

For example, a how-to post can teach your audience a new skill and help them resolve a problem they're facing, which makes it an excellent piece of marketing content marketing b2b that will keep your audience engaged. A curated collection is a special kind of blog post that includes numerous real-world examples to demonstrate the point. This kind of blog post can be used to market a brand and increase credibility.

Case Studies

Case studies may not be as exciting like a viral post however they're one of the most effective marketing pieces you can create. They are a great way to showcase your expertise and building trust with potential customers. A good case study helps your audience to solve a particular issue by demonstrating how your product or service helped a prior customer with the same issue.

You can utilize different formats for your content to make your case studies more engaging with infographics and videos. Be cautious not to make your case studies into ads as this will reduce the credibility of your company. Instead, focus on creating a valuable resource that will inspire and encourage your readers.

You can also create case studies that showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your website more credible. UGC is especially efficient when it's backed up by data.

White Papers

White papers unlike feature and blog posts, typically longer and offer more information and research. B2B businesses use them to demonstrate the power of their thinking or to offer unique perspectives to help readers make buying decisions, understand more about the field, or to solve business issues.

They are a great tool for building trust among readers who aren't experts, and also to position businesses as experts in their area of expertise. They also assist in moving potential customers through the sales funnel.

White papers can be found in a variety of types but they are the most effective when they are tailored to specific groups. Everything from the tone to the distribution strategy should be crafted towards your ideal reader.

White papers often provide research findings, however they can easily be a bit too much in the realm of theories without offering readers practical examples. To avoid this, backgrounders and problem-solving white papers should incorporate some kind of success story to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter tables and charts to concentrate on only the information that they want. This makes it easier for the reader to understand and navigate through the sales channel.

Videos

Videos are a powerful way to communicate with your customers and are an excellent way to promote your company in a lively and interactive way. They're great to grab the attention of your audience, as well as communicating complicated concepts easily.

Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are meant to educate your customers about your products and enhance their loyalty.

These videos are a great way to highlight your industry's expertise and can be utilized on social media, as blog posts, or as an element of a sales presentation. They can be a great way to connect with your target audience, particularly in the case of relevant to current events or trends.

If you're releasing an animated explainer video or hosting a live Q&A, testimonials are an easy method to build trust with your customers and encourage potential customers to purchase your product. It is possible to ask your existing customers to make a video of their experience using your product or host an AMA session on Reddit. You can also make screen share videos and how-to videos that are titled around specific pain points. If you have an ecommerce solution that helps small to mid-sized businesses manage their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials can also serve as social proof to help people feel more confident about an organization. These can be used in text or video format, and they're an excellent way to boost sales and build up the image of a company online.

Testimonial content is effective because it focuses on the needs of the client and how a product or services solved their issues. It also provides credibility to the company since it demonstrates other people have used the product.

If you decide to use testimonials make sure that they include the name, business name, and the title of the person who wrote them. This will boost their credibility. It is also crucial to make the testimonials as personal as possible by using a face of the person who wrote them. This will help create a connection between the client and the brand.

You can add testimonials to other pages on your website. Some companies have a separate page dedicated to testimonials, but you are able to also incorporate them into other pages. If a testimonial is about a specific product for instance, you can display it in the relevant product page or checkout page. This will keep a testimonials section from being visited less than other pages, while still providing the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages increase the level of engagement of visitors. This kind of content marketing consultant can help your company to convert visitors into leads. Instead of being a static page with a sign-up form and other marketing content writer content, interactive pages can offer a unique experience to your visitors.

This interactive landing page for Mooala's dairy-free milk employs a playful approach in order to keep the visitor engaged. The landing page has an easy sign-up form that offers various options, which speed up the conversion process even more.

Another example of a landing page that is interactive is this one by TransferWise the money transfer company. The first screen provides real-life success stories and social proof to reassure potential customers that the service is worth it and then lets them complete a simple form to find out more details about how the service works.

A landing page is an effective way for b2b content marketing agency marketers to build a list. In exchange for contact information you can offer a webinar or eBook or free trials, or other content that could draw people to sign up.

Headache Trackers

At the consideration stage in the consideration phase, which is when a customer has identified their problem and is researching solutions, content should educate consumers about headache triggers and treatments. Examples include infographics that provide data on the top causes of headaches, or white papers that present exclusive research on the science behind headache treatments. White papers require readers to provide their email addresses in exchange for access which helps build brand credibility and trust with potential customers. Headache trackers, which are applications that help users track things like their food intake and stress levels, could also be beneficial content for the consideration phase, Minen says. However, users must be cautious about making assumptions based on tracking data, she adds. It may not be a true reflection of the triggers for headaches.