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Online Shopping Figures For the UK

Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many people shop online to research brands before making a purchase and 45% of them prefer to "buy online, then pick up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

There's no doubt that sales on retail websites have grown dramatically in the UK over recent years. According to the 2023 statistics, the B2C online market is expected to reach $120 billion by the end of the year. This growth is fueled by the changing habits of consumers and the use of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as consumers increasingly turn to online retailers.

To do this, it is important that both pureplay and omni-channel retailers know what drives shoppers to purchase online. We've collected retail sales figures and stats that are both eye opening and revealing to help you.

Of all the retail industries, fashion is the most well-known, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger variety of items and the ease of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is probably due to the constant need for new technology, as well as the desire to stay up-to-date with the most recent technology. Hobbies and leisure items are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison, and 37% who stated they were looking for special discounts or offers. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Shopping online is becoming part of daily life for many UK customers. Nearly half of UK residents aged 65 and older have made an online purchase within the last year. Shoppers can pick from a range of payment options and also choose the time and method they'd like their purchases delivered.

While there are many reasons for shoppers to shop online among them, the most popular include convenience prices, availability, and price. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% cited lower prices while 37% cited a wider variety of options.

UK consumers are also becoming more environmentally conscious in their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to reducing their environmental impact, a few consumers are also trying to make their shopping experiences more personal. For example 35 percent of UK shoppers have bought clothes or footwear from a retailer with their size information stored on file. This allows them to bypass the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that British customers are more used to the slower delivery time and understand the length of time it takes to receive an item via the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a favorite pastime for many people. Clothing and accessories are among the most sought-after purchases followed by groceries and media like music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that consumers find these events very convenient. Online comparisons of products and prices are also possible when purchasing these items.

It is important to know that online shopping figures uk shoppers come from a variety of backgrounds. This makes it essential for ecommerce companies to understand what their target audience is searching for when buying products. In addition to this, it is also important to be aware of how much time each age group spends shopping online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is due to the fact that the younger generation has less time, and will use several devices to accomplish online tasks.

The older generations however tend to have more conservative buying habits and are less swayed by the online ads. They also prefer to go to high-end stores to feel and touch products before making a final decision. But this doesn't mean that they don't shop online because the convenience and ease of use of online shopping is very appealing to them.

Another interesting factor to consider when it comes to online shopping is that the older generations are more likely to demand and expect free delivery on all their purchases. They are also more likely to leave carts when shipping costs appear excessive. Furthermore, 61% of those over 55 say they'll add more items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Women and men in the UK are equally likely to shop for items online. Women are more likely than men to make major Online shopping figures uk purchases, such as furniture and electrical appliances. Both groups tend to spend more on clothing products, home and garden items as well as consumer electronics and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of shoppers were looking for brands that backed and collaborated with their local community.

The most popular online shopping products in the UK are footwear and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. Online sales aren't only limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.

This is why online shopping is becoming increasingly popular as a way to find the most affordable prices on these products. In fact, some analysts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.

While some retailers struggle to deal with the rise in online sales, others are flourishing. Particularly, london online clothing shopping sites sales are booming for health, fashion, beauty as well as gardening and home, and consumer electronics.

The trend of buying these products online is likely to continue to increase in the years ahead. With the number of people who have access to the internet increasing It is expected that more more people will turn to online shopping in the future. With the growing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the leading European eCommerce markets. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it an ideal location for retailers to build their online presence and offer an effortless shopping experience online.

During the COVID-19 Pandemic, online sales increased dramatically because consumers were looking for safer and more convenient options for shopping. This trend has continued even after the pandemic as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant aspect of UK retail, and certain estimates suggest that it could make up one-third of sales by 2024. This is because of the growing acceptance of ecommerce by consumers and technological advances.

57 percent of UK online shoppers claim that convenience is the primary reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals, and the 37% who say there's a wider selection of items available online are behind. In Europe, a higher proportion of shoppers mention lower prices as a major factor for their decision to purchase online.

Online shoppers are also willing to try new products and brands. Online shoppers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of online shoppers choosing the buy now pay later option over the last year.

In addition to this, a strong online return policy is an essential aspect of the ecommerce landscape for the UK. The majority of online shoppers (59 percent) will research a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for organizing and paying for return shipping.